Black Friday 2016!!!

Huge discounts up to 60% off, tiered/stackable freebies, rewards points and free shipping! I'm so excited to finally share all the details with you!


Today is the last chance to save big on most of our brands- up to 60% off throughout the site!!! It is also the beginning of the 15% off Tula sale, including our exclusive prints! These only go on sale twice a year so it's a good time to buy!

-You will earn DOUBLE RAINBOW REWARDS POINTS on all purchases!!!
-Orders over $125 sitewide (after any discounts/rewards are applied) will receive freebies with a value of at least 10% of your order! (Please feel free to let us know how old your little ones are in the order comments.)
-Plus our usual free shipping!

Offer ends 11:59 PM EST on November 28th.


Thank you all so much for your Black Friday orders- we appreciate each and every one! Your support is what makes Heart-Hugs possible. Our family can't thank you enough! We have some free gifts in celebration of Small Business Saturday!

Valid November 26th-27th. Offer ends at 11:59 PM EST on November 27th. No code needed. Gifts will be automatically added to your order when it ships. Heart-Hugs chooses blanket print at random. We will not be accommodating print requests. Depending on the number of orders, brand of doll carrier may vary. All sales final. We will fulfill orders as quickly as possible. Please allow extra processing/shipping time during this busy weekend. Thank you so much for your understanding!

BLACK FRIDAY Deals start November 25 at 12:00 AM EST!

Due to the number of products going on sale (with varying discounts) and the amount of traffic Shopify is expecting for Black Friday, they have recommended that we close for a few hours in advance of the sale while all of the discounts load to the site. We apologize for any inconvenience this causes and hope that there is a better solution in the future. The site will reopen at 12:00 AM EST! Nearly everything will be on sale and we have added lots of new products as we gear up for the holidays so please take a look around!

Black Friday Promotions Overview:

-Maximum Discounts- up to 60% off!

-Huge Stackable freebies! The more you spend, the more you earn! STACKABLE FREEBIES VALID ON BLACK FRIDAY ONLY!

-Free shipping!

-Rewards Points earned on all purchases!

-Plus, special "Unicorn Orders" will earn a magical unicorn horn that can be redeemed for extra special gifts!


Baby and Toddler Carriers:

Cloth Diapers and Accessories:

Baby Gear and Toys:

 For Mom:

STACKABLE FREEBIES (valid on Black Friday ONLY)!


$0+ Free shipping
$20+ CJ’s BUTTer Mini + lower level
$35+ Re-Play Utensil Set (fork and spoon) + lower levels
$50+ Small PlanToys, Haba, OR Hape Toy or Teether
          OR Baby Paper + lower levels (please specify age range)
$100+ Sweetooth Teether OR
          Lenny Lamb Wrap Scrap Shopping Bag + lower levels
$150+ Ezpz Mini Mat OR Pura Bottle OR Wet Bag + lower levels
$225+ Ju-Ju-Be Be Quick OR Doll Carrier OR
          Jaq Jaq Bird Chalk Book OR One-Size Diaper + lower levels
$275+ Tegu 14-piece magnetic block set OR $25 Heart-Hugs
          Gift Certificate + lower levels
$375+ Tula Blanket Set OR aden + anais Dream Blanket OR
          Saranoni Blanket + lower levels
$550+ FREE CARRIER (you can specify preferences) + lower levels

We want you to love everything in your order! Please feel free to note your children’s ages, genders, and your freebie preferences in the order comments. For the free carrier, please note your top choices for brand and carrier type (wrap, SSC, ring sling, mei tai, onbu). Though we cannot guarantee anything, we will do our best to honor preferences (you will be more likely to receive items in line with your preferences if you order early).

FREEBIES ONLY AVAILABLE WHILE SUPPLIES LAST! Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate.

IMPORTANT: Stackable freebies end at 11:59 PM EST on Black Friday, November 25th. Freebie level is based on the order amount after sale discounts/rewards are applied and before tax and any international shipping fees. You will earn rewards on all purchases. You can redeem rewards certificates on your Black Friday purchases but please be aware that your freebie level is based on the order total after your rewards discounts are applied. We cannot combine orders to reach higher freebie levels.


10 special orders from this weekend will receive a magical unicorn horn in their order!!! Each unicorn horn represents an extra special prize, as follows:

Mini Rainbow Horn- 5 x Rainbow Rewards Points

Mini Gold Horn- Ultimate Babywearing Kit (1 soft structured carrier, 1 ring sling, 1 wrap)

Mini Silver Horn- Rainbow of Re-Play (6 plates, 6 bowls, 6 cups, 6 utensil sets)

Mini Pink Horn- West of the 4th Handwoven wrap scrap bag

Mini Hot Pink Horn- Unikiki 2.0 Be Right Back Diaper Bag

Mini Fuchsia Horn- Cloth diaper pack- 3 exclusive diapers, 1 wet bag, 1 CJs BUTTer, 1 GroVia Mighty Bubbles

Mini Purple Horn- Tula Prance Blanket Set

Mini Aqua Horn- PlanToys Barn, Animal set, Farmer and Farmer’s Wife

Mini Black Horn- Heart-Hugs Gift Card- $100

Large Silver Narwhal Horn- Tula Bunny

Unicorn horn recipients will have 1 week from the date their tracking shows as delivered to contact Heart-Hugs to claim their prizes. Please e-mail with the title "UNICORN HORN WINNER."


In addition, all orders are eligible to receive rewards points! Please log in to your account prior to checking out to ensure you receive your points. Points will not be added retroactively if you do not check out with a store account.

Learn more about our Rainbow Rewards program here: Earn up to 12% of your purchases back as store credit!!!


This page will be updated with additional info for Small Business Saturday and Cyber Monday so please check back! You can also sign up for our newsletter to receive sale notifications via e-mail.


Please contact with any questions! Happy Shopping and Happy Holidays!!!